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What colour should my buttons be?

I've made passing reference in a couple of previous blog posts about the colour of call to action buttons on pages. These buttons are a topic that many in the world of websites seem to obsess over. What size should they be, what shape should they be and, most importantly, what colour should they be? …

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Design forms that convert

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Researcher carrying out test

Why you need to test your website

Sometimes the websites we create don’t work in the way we hoped. Sure they might look great, but that’s only one job of a website. The other is to perform – to drive the people that visit your site to find out more about your company and buy from you. And if they don’t do …

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Google confirms site quality matters

So on a Google Webmaster hangout that took place yesterday, John Mueller (a Webmaster Trends Analyst at Google) talked about site quality and architecture, specifically whether the Panda algorithm took these into account when evaluating pages. When asked if Google takes site architecture into account and if improving the site categories would make a difference to search engine …

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