Get high performing and engaging content marketing campaigns that deliver a consistent flow of traffic to your website, build long term relationships with your customers and deliver sales.
Every content marketing campaign we deliver is completely bespoke: tailored for your business and customers – creating campaigns that enhance your brand and reach a targeted audience.
What is Content Marketing?
Content marketing is the process of creating and sharing engaging content with your existing and your potential future customers. Its focus is on providing useful, interesting and relevant material that demonstrates to customers that you’re an expert in your marketplace.
Done well, it is a really cost effective and successful way for businesses to build their brand and reach their preferred audience.
An effective content strategy should be at the heart of all your marketing. Quality and exciting content not only adds value to your brand, but also creates a real emotional connection with your audience that will keep your brand at the forefront of their mind.
With traditional marketing, you can spend a great deal of money and get very little return, whereas content marketing can be tailored to reach exactly the right people at exactly the right time, and for significantly less money! This ultimately gives you a higher return on investment and a two-way stream of engagement between you and your customers.
Why your business needs it
Get people talking and engaged
Content marketing gives you the ability to infinitely grow your business. By creating interesting, engaging and valuable content and sharing it thorough the right channels to your target audience, you can establish yourself as leaders within your industry.
Your customers are actively seeking interesting and exciting content and, when they find this content, have been shown to talk about and share it across their networks. It is this shareability that can exponentially and organically reach more customers and grow your brand.
So many brands around the world, both large and small, have seen the incredible benefits that can come from embracing content marketing.
Content marketing may be incredibly effective at reaching new customers, but it is also a great way to interact and communicate with your existing customers. Social media, for example, is unique in that it offers a two-sided conversation between you and your customers. This means that you can deliver a higher level of customer service and also ask questions, engage and maintain relationships – so that you’re front of mind when they need you.
Get more Leads
It’s been shown that companies with an active blog report 97% more leads than those without. This is because when you share engaging blog content on a regular basis, people are more likely to organically find their way to your website. The more you blog and demonstrate that you are passionate and knowledgeable about your subject, the more website traffic you can gain, and ultimately more leads.
Finally, and probably most importantly, content marketing is an incredibly cost effective method of marketing. Research has shown that it can generate 3 times as many leads as traditional marketing channels and costs 62% less!
For small to medium size business, who don’t have an excessive marketing budget, content marketing is an ideal fit.
Leverage social media
We know that social media management can take up a lot of time, and maintaining an effective company presence on social media networks can sometimes slip down your priorities. After all, you do have a business to run!
So, whether you’ve got an existing social media presence or not, our social media management services allows you to get on with what you do best, and leave the marketing stuff to us – creating a relevant and engaging stream of content that grows your audience and drives website visitors.
If you’ve not got around to creating a social presence for your company, we can advise on appropriate channels, set up social media accounts, creating compelling social media profiles that do more than just tell people what you do.
Why choose curious
At curious, we create and deliver high performing content marketing campaigns on a daily basis, so you can trust that we really know what we’re doing.
We have worked with a range of different clients within a range of different industries, so we can adapt our strategy and approach to suit your needs.
As all our content marketers are Inbound Marketing Certified, we believe that taking the time to really understand your business creates the most targeted and engaging campaigns. This process involves sitting down with you to discuss your business, your customers and what your goals are, and then from that create a strategic content plan.
We don’t just create content for the sake of it, we truly understand what will work best for you. We use our SEO expertise to carefully identify what content is going to work hardest, not just for your customers but also for Google. We have a range of tools that can identify what words your target customers are searching for online, so we can then tailor your content to reach them.
Using an agency to manage your content marketing instead of doing it yourself means that your business gets the benefit of our expertise. We know how to target the right people, at the right time, and what channel is best to reach them. And once the campaign is underway, we can then track and measure its performance that can then influence your future campaigns.