Do you want to know what people are really doing on your website?
Well, Google’s kindly provided a powerful free tool that can give you real insight into who’s using your website and what they’re looking at.
Google Analytics is the most widely used tool for analysing website traffic. Whether you manage or own a small blog, or run a major international commercial website, learning how to use this tool can help you understand how your website is performing and provide a source of great possibilities.
Google Analytics gives you an abundance of data. You can see where your visitors are coming from, what content is popular, how your website is delivering for your business and where there’s opportunity to improve it.
GA4 is the latest version of the software and is a big change from Universal Analytics that went before it. Our course has now been completely updated so that users can understand how to install, set up and use the new functions.
Course cost: £120
(Fully funded places currently available – see below)
Course Outline
This course provides a full overview of Google Analytics GA4 and is suitable for anyone running a website, whether professionals in business and marketing, or a casual learner.
Find out how your website is performing. Learn how to use Google Analytics to know more about your visitors; measure site traffic, ad performance, ROI, and conversions; and understand how people use your website.
The session will last around seven hours and you’ll leave having learnt:
- The importance of online analytics and how to get the most from it
- The key components of the Google’s GA4 platform
- What metrics and dimensions are, and how they combine to create reports
- How to set up Analytics to collect the data you need
- How your data is transformed before you see it in your reports
- How to customise your Analytics data to make it more relevant to your business
- The basics of the Google Analytics reporting platform
- What standards reports are available and which can provide immediately actionable information
- How to navigate and customise Google Analytics reports to find out more
- How to measure the performance of marketing channels and track conversions
- What events are, how you can use them and how to set them up
- How to use funnels to identify problems with your website process
Why attend?
• Get effective analytics for your website
• Find the really important data within Google Analytics
• Understand how this relates to the real world
• Identify areas for improvement and focus
The course will be interactive and so we ask that all attendees bring a laptop with them.
Book your space
We’re currently offering funded places on this course for users that live or work in Carmarthenshire. Our courses are running in Carmarthen and Llanelli.
To book your place, fill in the form below.
Need more details? Get in touch or fill out the form below.
Live outside of the county, or want to tailor something to suit your specific needs? Get in touch and we’ll get right back to you.