Managing digital advertising campaigns on your own can be a bit like trying to fix a leaky pipe without a wrench.

Doable? Maybe. Stressful? Absolutely.

Add in the other pressures of running a business, and it’s no wonder that when it comes to promoting your products or services online things can feel overwhelming.

A recent survey showed that whopping 65% of Chief Marketing Officers (CMOs) plan to invest in agency support for their online ads in 2025 – and these are the guys that know what they’re doing.

We thought we’d try and explain why even experience marketeers are saying goodbye to DIY ads and hello to expert help.

1. Better Bang for Your Buck

Digital advertising is all about ROI (Return on Investment), but getting it right takes more than just picking a few keywords and setting a budget. A good agency is expert at making your money work harder for you.

We know the ins and outs of ad targeting, bidding strategies, and optimisation tricks that can make your campaigns more efficient. Instead of burning through your budget with trial and error, an agency helps ensure you’re getting the maximum return on every pound spent.

We’re also experts at analytics and tracking – and by correctly setting up the reporting we can see how the money you spend leads to actual results.

2. Saving Time (and Sanity)

Let’s be honest: as a small business owner, you’ve already got a huge number of subjects that you’re required to master.

On top of that, learning how to REALLY use Google Ads or Meta isn’t just time-consuming; it’s downright exhausting.

Agencies take that workload off your plate so you can focus on what you do best – running your business. Plus, with experts monitoring and tweaking your campaigns, you can rest easy knowing your ads are always running smoothly.

3. Expertise You Can Count On

Google Ads isn’t a one-size-fits-all solution.

An agency brings a wealth of experience to the table, crafting strategies tailored specifically to your business and industry. They’ll know how to identify the right placements and keywords, create compelling ads and analyse performance data to refine your campaigns.

In short, we’ll do all the heavy lifting while you reap the rewards.

4. Avoiding Common Pitfalls

Running your own ads might seem straightforward at first, but there’s a lot that can go wrong.

Missed opportunities with ad extensions, poor-quality scores, or overpaying for clicks are just a few of the challenges DIY advertisers face.

Agencies have seen it all before and know how to dodge these common mistakes, ensuring your campaigns are set up for success from day one.

5. Keeping Up with the Trends

Digital advertising is constantly evolving.

What worked last year might not work today, and keeping up with the latest trends, tools, and updates can feel like a full-time job.

Agencies live and breathe this stuff, so they’re always on top of what’s new and what works best.

Our partnerships with platforms like Google and Bing also give us access to their experts – who care able to give us insights and advice on new changes and how to optimise campaigns for more success (as well as some useful discounts!).

Is It Worth It?

We get it – hiring an agency for your marketing is a scary investment.

But when you weigh that against the time, money, and headaches you’ll save, it’s a no-brainer for many small business owners. Plus, with 65% of CMOs planning to lean on agencies in 2025, it’s clear that even the professionals think it’s worthwhile.

So, if you’re ready to take your advertising game to the next level (without losing sleep over CTRs and CPCs), teaming up with an agency might just be the smartest move you’ll make this year. Get in touch and talk to us about how it could help drive your business forward this year.