I've made passing reference in a couple of previous blog posts about the colour of call to action buttons on pages. These buttons are a topic that many in the world of websites seem to obsess over. What size should they be, what shape should they be and, most importantly, what colour should they be? …
By Simon Lamble
Design forms that convert
Forms make a critical part of most websites - getting customers to hand over their details as painlessly as possible is key to conversion rates and a positive customer experience.
Take a look at this in-depth guide to the avoiding pitfalls
Take a look at this in-depth guide to the avoiding pitfalls
Why you need to test your website
Sometimes the websites we create don’t work in the way we hoped. Sure they might look great, but that’s only one job of a website. The other is to perform – to drive the people that visit your site to find out more about your company and buy from you. And if they don’t do …
Google To Start Using Page Speed for Mobile Rankings
Is your website on the slow side? From July 2018, load speed will start affecting a page’s ranking on Google’s mobile search results. Only the slowest loading pages will be initially targeted, but Google says there is no way to determine whether a page is affected by this change. Their webmasters’ blog did say: ‘We …
Zokit Business Award for Customer Focus – We won!
We had a great day at the Zokit SpringConf on Thursday, meeting businesses from across South Wales. The day was topped off by Curious winning Zokit’s Customer Focus Award, recognising businesses that have exceptional customer service throughout the whole customer journey. We’re massive advocates of focussing on your customers’ experience, and so couldn’t be more proud …
Delighted to be nominated for Customer Focus award
Curious has been shortlisted for a Customer Focus award, recognising it's commitment to customer service for our clients and their customers.
What people think they know about customer is more likely to be wrong than right
What the people in the business think they know about customer and market is more likely to be wrong than right
Google confirms site quality matters
So on a Google Webmaster hangout that took place yesterday, John Mueller (a Webmaster Trends Analyst at Google) talked about site quality and architecture, specifically whether the Panda algorithm took these into account when evaluating pages. When asked if Google takes site architecture into account and if improving the site categories would make a difference to search engine …
Google moves to mobile-first: What it means to you
Google has announced it's switching to a mobile-first index. Find out exactly what that really means - and what the effect will be on you and your website.
Are you ready for Penguin 4?
Penguin is an Google algorithm update that targets companies using spammy techniques to optimise for search engines. Version 4 is on its way and likely to have a big impact on many businesses.
Find out what you should be doing to be ready.
How to target local search – Infographic
Targetting Local Search effectively can be a game changer – particularly for small businesses. The difference between and ‘also ran’ and a company at the top of local search results is lots of free, relevant traffic. This handy infographic navigates you through the key steps that’ll put you in the driving seat.
“When you’re curious you find lots of interesting things to do”
"When you're curious you find lots of interesting things to do"
My favourite words are possibilities, opportunities and curiosity. I think if you are curious, you create opportunities, and then if you open the doors, you create possibilities. Read more at http://www.brainyquote.com/quotes/keywords/curious.html#IjT5gJLs7Xff8Dol.99
How much copy should be on your home page?
Simple question, but is there a simple answer?
Find out the 4 key factors that will tell you the answer in this useful article by ConversionXL
Find out the 4 key factors that will tell you the answer in this useful article by ConversionXL
Making the most of Micro-Moments
Econsultancy have put together a handy article on Micro-moments and how you can incorporate them into your search strategy to drive traffic.
“If a door handle needs a sign, it’s probably faulty,”
Donald Norman, director of The Design Lab, and author of “The Design of Everyday Things” of a door that displayed a ‘Push’ sign on a pull handle the quote above. Kind of really sums up usability in my opinion (both on the web and in the real world): at it’s best you don’t need instructions, …
New website for Cosy Under Canvas
Find out about the new full-screen video website we've created for Cosy Under Canvas, that's reduced drop off by over 25% - and driven an increase in reservations.
My favourite words are possibilities, opportunities and curiosity.
"My favourite words are possibilities, opportunities and curiosity. I think if you are curious, you create opportunities, and then if you open the doors, you create possibilities."
My favourite words are possibilities, opportunities and curiosity. I think if you are curious, you create opportunities, and then if you open the doors, you create possibilities. Read more at http://www.brainyquote.com/quotes/keywords/curious.html#IjT5gJLs7Xff8Dol.99
The Biggest Mistake Most Companies Make During a Website Redesign (And How to Fix It)
Find out why the approach most companies take to their website redesign is wrong - and how a simple change can deliver dramatically better results.
No one is dumb who is curious. The people who don’t ask questions remain clueless throughout their lives
"No one is dumb who is curious. The people who don't ask questions remain clueless throughout their lives."
Four ads on top? Google’s search result changes and what they mean
For a few months now, Google has been testing different ad layouts on it's search results pages . They're now rolling out the change more widely and we've taken a look at the implications.
How to clean up spam traffic from your website analytics
Have you noticed strange traffic patterns in your analytics reporting? Massive spikes in traffic that don’t relate to any of your marketing activity or are you sitting back wondering why what appear to be thousands of visitors aren’t translating to new business? It could well be that all isn’t as it seems and that you’re …