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From Conversion Rate Optimisation

What colour should my buttons be?

I've made passing reference in a couple of previous blog posts about the colour of call to action buttons on pages. These buttons are a topic that many in the world of websites seem to obsess over. What size should they be, what shape should they be and, most importantly, what colour should they be? …

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Design forms that convert

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Researcher carrying out test

Why you need to test your website

Sometimes the websites we create don’t work in the way we hoped. Sure they might look great, but that’s only one job of a website. The other is to perform – to drive the people that visit your site to find out more about your company and buy from you. And if they don’t do …

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