Even when they’re trying to compensate for it, experts in anything wildly overestimate the average person’s familiarity with their field. Posted on September 8, 2025March 2, 2026 by Simon Blog Content Marketing Conversion Rate Optimisation Marketing This was shared by one of our developers and made us chuckle (we’re a wild bunch). True though: Most people massively underestimate how much they much they need to simplify things for customers.